A creative director & multimedia designer building brand identity, packaging, social content and AI-driven video — from a single logo to a group of companies.
My career started in Karachi at PNT Global in 2016 — client briefings, UI/UX layouts and marketing banners. From there to Imran Ads in Buner, then XGC as a remote designer. Within a year I was flown to Malaysia and promoted to Managing Director — leading a 60-person team, running cross-border logistics and corporate accounting, and heading the creative division that grew our channels past a million followers.
Today I work remotely for XGC and ABM, and take on brand, packaging and AI-content projects for clients anywhere. I've sat on both sides of a creative brief: the one making it, and the one paying for it.
A multi-million-dollar Malaysian conglomerate spanning international finance, global supply chain, retail and digital media. I joined in 2021 as a remote designer — within a year I was Managing Director, working directly with the CEO. We launched five new ventures (including Herbal Black), and I headed the creative division end to end, scaling Facebook and TikTok from scratch to over 1 million followers.
Logo mark
Full identity system
Staff ID & lanyard
Group overview
Herbal Black — XGC product
Cargo & seasonal campaigns
Container announcementsA household retail name across KPK, known for premium sweets, a fresh bakery network and full departmental shopping. I built the identity from the mark up — logo construction grid, business cards, a complete packaging system and an ongoing social campaign.
Logo mark
Logo construction & cards
Retail brand overview
Box, bag & sweet packaging
Colourways & box mockups
Cake & bakery campaignA premier global cooking oil exporter shipping refined Malaysian palm oil to Pakistan, Dubai, Oman and Qatar. Beyond the mark and stationery, I run their ongoing product and seasonal campaigns — built to work across both Gulf and South Asian markets.
Logo mark
Brand overview & business cards
Ramadan & Eid campaignsA travel management agency handling global ticket bookings and fast-track visa assistance. I designed the identity plus a full library of destination campaigns — Maldives, Japan, Indonesia, Malaysia, Thailand — in both print flyer and social formats.
Logo mark
Destination flyer series
Social campaign setThree channels built and run entirely solo, A to Z — English and Malay YouTube plus a Malay TikTok. Research, documentary scriptwriting, AI visual generation, thumbnail direction, editing, branding and SEO. Together they reached 12,300 subscribers, 3,400 subscribers and 30,000 followers before I sold them.
Ancient Kingdom
History in Malay
Sejarah Melayu
Three channels, built solo
Ancient Kingdom
History in Malay
Thumbnail library
TikTok verticals
Full libraryPick a category above to view the work.
XGC — Identity & StationeryMy Mart — Logo Construction & CardsMy Mart — Identity & PackagingABM — Brand & Business CardsXGC — Staff ID & LanyardMy Mart — Brand OverviewHerbal Black — Die-line, Box & BottleMy Mart — Box Colourways & MockupsXGC — Cargo & Seasonal PostersXGC — Container AnnouncementsMy Mart — Cake & Bakery CampaignABM — Ramadan & Eid CampaignsHussain Travel — Destination FlyersHussain Travel — Social CampaignThree Channels — Built SoloAncient Kingdom — ThumbnailsHistory in Malay — ThumbnailsSejarah Melayu — TikTok VerticalsThumbnail LibraryFull Thumbnail LibraryXpress Group of CompaniesMy Mart
Jati Bazar Furniture
Imran AdvertisingABM Cooking Oil
Al-Khalid Public SchoolHussain TravelHistory in Malay
Wahid Real EstateSejarah MelayuAncient KingdomUnderstand goals, audience and constraints.
Direction agreed before any pixels move.
Polished drafts you can actually react to.
Refined against your feedback, fast.
Final files, organised and print-ready.